FOR IMMEDIATE RELEASE:
August 12, 2008
Imaginary Landscape to present at leading healthcare Internet conference
Two Imaginary Landscape case study presentations will be featured at the 12th Annual Healthcare Internet Conference this November.
Imaginary Landscape managing partner Brian Moloney will be co-presenting with OSF HealthCare for the first session, "Taxonomy Mapping: How to Group a Large Taxonomy Into a Usable Content Mapping System." The session will focus on taking a large and complex content classification system and simplifying it so that typical CMS users can quickly and accurately categorize content.
The second session, "Connecting AdWords to Analytics: How to Effectively Monitor Keyword Advertising with Google Analytics" takes a Google AdWords campaign and follows it into the Advocate Health Care Web site to examine and measure success using Google Analytics. Because of conference rules, Imaginary Landscape is not allowed to directly participate in more than one presentation, but will be assisting Advocate in the preparation of the session.
"This conference has grown in popularity over the years and has become the pre-eminent event related to hospital Web sites," said Brian Moloney. "We are excited to bring these two topics and these two clients to this national audience."
The conference will be held November 11-13 in Orlando at the Omni Orlando Resort.
